[earn 1 dollar per day online]Snapchat is paying $1 million a day to creators of popular short videos, and some are getting rich

date:2021-08-06

  Alberto will likely soon join a growing list of content creators who have become millionaires through the social media company. Snap said “several” users have become millionaires through the club since Nov. 2020.

  The company also recently rolled out Spotlight in India, Mexico and Brazil along with its $1 million-a-day incentive program.

  ”Traditionally a platform comes out like TikTok and it kind of steals the attention from other places but Snapchat seems to kind of be reigniting,” Alberto said. “People think of Snap as a way to make stories and communicate with friends. I think they’re really trying to open the door and have content creators. I think it would be really interesting if they use this moment to really make Snapchat a place for influencers.”

  Creators say the feature has brought them back to the app and made them want to spend more time on it.

  ”Spotlight is definitely making a big splash in the community,” said Sarah Callahan, a content creator who goes by Sarati. Callahan, a 25-year-old with 725,000 subscribers on the app, told CNBC she’s made $1.63 million so far on the platform from her meme and fitness content.

  ”Spotlight gives a ton of people a voice and allows anyone to do anything with it, but the more you post, the more you do, the more money you’ll make with Spotlight,” she said. “All of the creators on there are consistent and they’re doing it as a business.”

  Callahan, who’s been working full time as a creator since the pandemic slowed down her acting jobs, said she tries to post between 10 and 50 videos a day to try and optimize the cash benefits. (The app will only let creators post every five minutes).

  It helps that Snapchat is paying creators much more money than other social media platforms, according to four creators. Even for people who have made content creation their full time job, they make far more from Spotlight compared to other individual platforms.

  ”If you make it to TikTok where we’re making like 4 cents for 1,000 views it’s an incredible difference,” said Joey Rogoff, a 21-year-old who posts comedic challenges, pranks and riddles to Spotlight. So far, he said he’s made about $1.7 million from Spotlight and has 28,000 subscribers.

  Creators know that the payouts will get smaller as the app gets more saturated, and the $1 million-a-day program could be cut off at any time. However, they told CNBC they will continue using the app once the payouts end, since it’s another way for them to reach several thousand people at once and they’ve already built up a following. That could help later on in terms of things like brand deals, where a creator could cite a large number of followers on the app and increase rates or work with different brands.

  ”Where the creators are benefiting the most are where the creators spend their most time. I think it’s very valuable to have that audience on another platform,” Rogoff said. “I haven’t even qualified for the past couple of weeks for payment, but I’m still posting as much as possible, just spreading out my time across different platforms.”

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